The Founder, Gemma Lee

Hey Beautiful!

I’m Gemma- The face behind Gemma Lee. I’m just a Kiwi girl with a big zest for life and a passionate ocean dweller. The ocean has always been home for me. Growing up I found any and every reason to spend my days in the water from surf life saving, to competitive ocean and pool swimming, and even synchronised swimming! I love experiencing the ocean and water in so many forms! Still today I love finding any reason to spend my days salty, whether that’s catching some silky waves, grabbing a SUP to explore islands or just splashing about body-surfing like an absolute kid!


I am a big dreamer, and I launched this label to not only bring a splash of joy to the waves, but to also build a beautiful like-minded community of ocean-loving women who bond over our salty stories, our sun streaked hair and ocean perfume. 


People and the planet is at the heart of everything I do at Gemma Lee, which is why I have a big focus on ethically and sustainably made. The ocean is my playground, and it gives us all so much life from the air we breathe, to the pure joy it immerses us in. I was alarmed by the facts from the World Wide Fund that in the last 40 years, half of all marine life has been lost. By 2050 it is projected that there will be more plastic in the sea than fish. These facts not only crush my soul but awakens a deep fire in me to be a part of the wave of change. To rewrite the future for our divine ocean.


At Gemma Lee I am committed to creating beautiful playground suits that have the earth in mind. In every decision made, I am conscious of its environmental impact and I make each decision with respect and love for our playground. Read more about our materials here


As much as I care for our planet, I celebrate the hands that bring the Gemma Lee suits to life, and the not forgotten art of craftsmanship. Producing ethically made products will always be at the heart of Gemma Lee.


It warms my heart to have you a part of our community.  If you ever see me in your neighbourhood, give me a friendly wave or even ask me out for a salty adventure. I am always down for some time out in our ocean with my salt sisters.


Much love, Gemma Lee xo